I’m too sad to tell you

I was asked by the MAC to design this bespoke companion to the event I’m too sad to tell you, three performances marking the end of the MAC’s The Mystery of Tears exhibition, based on the video piece by Bas Jan Ader.

Although I could only use the MAC’s custom font, I was given free reign to depict the performers and Bas Jan Ader. I chose to use silhouettes of each performer, photograph them with light shining through, and overlay them with an aspect of their performance: Hugh O’Donnell was depicted blowing a cloud of dust from his mouth, Maeve McGreevy had danced in the rain for her last performance, Sandra Johnston had smeared herself in a white viscous substance.