Mencap – Big Step Forward Campaign

“Mencap’s Big Step Forward Appeal is the charity’s most ambitious local fundraising appeal to date and calls on the public to help raise the £1.7 million it needs to build, equip and run its new Children and Families’ Centre, which will provide children and young people with a learning disability with the right support and opportunities to flourish and achieve their potential.

At the heart of the new centre will be Mencap’s relocated Segal House nursery for 2 to 4 year-olds with a learning disability, autism and developmental delay. The Centre will open on the site of the old Newtownbreda Primary School in January 2016.”

In my capacity as Senior Content Creative at Mammoth, I was tasked with creating a campaign video using the look and feel developed by Mencap and Mammoth, and shooting life at the current Segal House nursery.

The project also involved commissioning an original song for the campaign soundtrack, enlisting songwriter Shauna Tohill (Silhouette, Rews, pictured below in Start Together studios) to compose and record the track.