Bank of Ireland
– Show Your Support

This campaign was to promote Bank of Ireland’s sponsorship of Ulster Rugby for 17 years and Mammoth was asked to come with a campaign that celebrated this.

As Senior Content Creative in Mammoth, I came up with the advert concept and produced the advert, using images from fans to paint a picture of the variety of Ulster Rugby fans over the years. Two versions of the main advert were created with different soundtracks, and another advert created to push the competition – for a child to be a mascot at an Ulster Rugby game. This involved a photoshoot at Kingspan stadium with photographer Nick Patterson of Sync Imaging.

Competition advert

Advert featuring piano soundtrack