Bank of Ireland
– Mortgage campaign
This campaign was to promote Bank of Ireland UK mortgages with a follow-up Ulster Rugby incentive. Mammoth were tasked with the general campaign and as senior content creative I was asked to produce a selection of video adverts as part of it. The incentive needed creative development and this was my sole responsibility.
Original mortgage campaign ad 30″
Rugby incentive ad featuring Kingspan stadium
I developed motion graphics based on the static creative and progressed this to encompass the incentive creative – the chance to win tickets to see Ulster Rugby play in Leicester and Italy. I devised 3 adverts with self-illustrated versions of Kingspan stadium in Belfast, Tigers’ Welford Road Stadium in Leicester and Benetton Treviso’s Stadio Comunale di Monigo. These were combined with the VO recording and music and sent for sign-off.
Part of the sign-off process was Bank of Ireland’s own QA department which these adverts passed due to my familiarity with the brand guidelines, sector and previous creative work for the client. In tandem with this process was the Clearcast submission and all associated storyboards and paperwork.
Once the adverts were signed off I liaised with the production house for the adverts to be clocked and sent for broadcast.
Rugby incentive ad featuring Stadio Comunale di Monigo, Treviso