Campaigns – Tom Hughes

Reboot Your Career – Queen’s University Belfast

Reboot Your Career - Queen's University Belfast The brief was to promote the part-time MSc in Software Development, to empower prospective students to gain employment in a burgeoning IT sector in Belfast. I worked as part of the creative team to devise the campaign and directed the 30" advert. Read More

Bank of Ireland – Show Your Support

Bank of Ireland - Show Your Support This campaign was to promote Bank of Ireland's sponsorship of Ulster Rugby for 17 years and Mammoth was asked to come with a campaign that celebrated this. As Senior Content Creative in Mammoth, I came up with the advert concept and produced the advert, using images from fans… Read More

Bank of Ireland – Mortgage campaign

Bank of Ireland - Mortgage campaign This campaign was to promote Bank of Ireland UK mortgages with a follow-up Ulster Rugby incentive. Mammoth were tasked with the general campaign and as senior content creative I was asked to produce a selection of video adverts as part of it. The incentive needed creative development and this… Read More

Open Days – Queen’s University Belfast

Open Days campaign - Queen's University Belfast The brief was to promote Queen’s Family Open Day 2015 to prospective students from Great Britain, for Queen’s Domestic Recruitment department. I worked collaboratively with colleagues to produce and deliver this integrated campaign. As a result of the campaign, the event outperformed the 2014 Family Open Day event… Read More

Clearing – Queen’s University Belfast

Clearing - Queen's University Belfast Clearing and adjustment is the time after A-level results come out for pupils who have either not got the grades they needed to get into their choice of university, or they want to get a better offer. Strategic Marketing and Communications were asked to promote Queen’s as a welcome university… Read More

Queen’s Management School

Queen's Management School In my role in Queen's University Belfast, I was asked to create a series of motion graphics videos that told the story of life studying at Queen's Management School. Based on a print poster, these 4 short videos were used to support the recruitment work of the university internationally, and the videos… Read More

Student Leader Elections

Student Leader Elections - Queen's Students' Union As part of the annual election for union positions, Queen's Students' Union needed an earlier drive to get people to stand for the election in an attempt to shake up predictable outcomes and encourage student activism. This video was completed using the visual style of the entire campaign and… Read More

Dublin City University

Dublin City University - Experience DCU The ‘Experience DCU’ project was the 5th project Mammoth carried out for DCU, an ambitious set of videos promoting every facet of the university and appealing to all its audiences. Its 5 composite videos covered sport, research, support, clubs and societies and enterprise, with an overall edit summing up… Read More

Mencap – Big Step Forward

Mencap - Big Step Forward Campaign "Mencap’s Big Step Forward Appeal is the charity’s most ambitious local fundraising appeal to date and calls on the public to help raise the £1.7 million it needs to build, equip and run its new Children and Families’ Centre, which will provide children and young people with a learning disability… Read More