Tom Hughes Tom Hughes

Bank of Ireland – Mortgage campaign

Bank of Ireland - Mortgage campaign This campaign was to promote Bank of Ireland UK mortgages with a follow-up Ulster Rugby incentive. Mammoth were tasked with the general campaign and as senior content creative I was asked to produce a selection of video adverts as part of it. The incentive needed creative development and this… Read More

Open Days – Queen’s University Belfast

Open Days campaign - Queen's University Belfast The brief was to promote Queen’s Family Open Day 2015 to prospective students from Great Britain, for Queen’s Domestic Recruitment department. I worked collaboratively with colleagues to produce and deliver this integrated campaign. As a result of the campaign, the event outperformed the 2014 Family Open Day event… Read More

Clearing – Queen’s University Belfast

Clearing - Queen's University Belfast Clearing and adjustment is the time after A-level results come out for pupils who have either not got the grades they needed to get into their choice of university, or they want to get a better offer. Strategic Marketing and Communications were asked to promote Queen’s as a welcome university… Read More

Queen’s Management School

Queen's Management School In my role in Queen's University Belfast, I was asked to create a series of motion graphics videos that told the story of life studying at Queen's Management School. Based on a print poster, these 4 short videos were used to support the recruitment work of the university internationally, and the videos… Read More

Student Leader Elections

Student Leader Elections - Queen's Students' Union As part of the annual election for union positions, Queen's Students' Union needed an earlier drive to get people to stand for the election in an attempt to shake up predictable outcomes and encourage student activism. This video was completed using the visual style of the entire campaign and… Read More

Dublin City University

Dublin City University - Experience DCU The ‘Experience DCU’ project was the 5th project Mammoth carried out for DCU, an ambitious set of videos promoting every facet of the university and appealing to all its audiences. Its 5 composite videos covered sport, research, support, clubs and societies and enterprise, with an overall edit summing up… Read More

Circular Soccer

Circular Soccer During my time at Mammoth, I became involved in the partners’ offshoot company Circular Soccer, helping with visualisations and pitch videos. This evolved as the company’s opportunities did and my work was instrumental at pitches at FIFA headquarters in Zurich and Adidas headquarters in Nuremberg. Many of the projects required me to concept… Read More

Mencap – Big Step Forward

Mencap - Big Step Forward Campaign "Mencap’s Big Step Forward Appeal is the charity’s most ambitious local fundraising appeal to date and calls on the public to help raise the £1.7 million it needs to build, equip and run its new Children and Families’ Centre, which will provide children and young people with a learning disability… Read More

Donegal, 1813

Donegal, 1813 Reflecting on my own knowledge and love of the fiddle tradition from Co. Donegal, I answered the brief by looking at how traditional stories and music can exist purely to evoke, to create a spirit of their own, irrelevant to the place. In this line, I recorded the movement of the fiddler, the… Read More

Joyce Hatto

Joyce Hatto: Love, Madness and Revenge The challenge was to reflect on fakery, my particular focus being the human element to stories involving deception - there is always a deeper reason why the protagonists carry out their deed. The story I chose was that of Joyce Hatto, the classical pianist whose recordings from an unusually… Read More