Film – Tom Hughes

Reboot Your Career – Queen’s University Belfast

Reboot Your Career - Queen's University Belfast The brief was to promote the part-time MSc in Software Development, to empower prospective students to gain employment in a burgeoning IT sector in Belfast. I worked as part of the creative team to devise the campaign and directed the 30" advert. Read More

In memory of my mother

In memory of my mother After my mother Mary Hughes died in December 2015, I struggled to find a way to reflect on the experience of losing a parent. In Spring 2016 my friend and poet, Maria McManus, invited me to participate in a group exhibition with herself and 7 other artists of differing approaches,… Read More

Bank of Ireland – Show Your Support

Bank of Ireland - Show Your Support This campaign was to promote Bank of Ireland's sponsorship of Ulster Rugby for 17 years and Mammoth was asked to come with a campaign that celebrated this. As Senior Content Creative in Mammoth, I came up with the advert concept and produced the advert, using images from fans… Read More

A blackbird sings at dusk

A blackbird sings at dusk - Queen's University Belfast This was one of the first projects I completed in role as Online Visual Content Producer at Queen's. My office was situated off the Lanyon Building quadrangle, and as it was January, when I left for the day it was dusk, with a lone blackbird singing… Read More

Bank of Ireland – Mortgage campaign

Bank of Ireland - Mortgage campaign This campaign was to promote Bank of Ireland UK mortgages with a follow-up Ulster Rugby incentive. Mammoth were tasked with the general campaign and as senior content creative I was asked to produce a selection of video adverts as part of it. The incentive needed creative development and this… Read More

Open Days – Queen’s University Belfast

Open Days campaign - Queen's University Belfast The brief was to promote Queen’s Family Open Day 2015 to prospective students from Great Britain, for Queen’s Domestic Recruitment department. I worked collaboratively with colleagues to produce and deliver this integrated campaign. As a result of the campaign, the event outperformed the 2014 Family Open Day event… Read More

Building Peace – The Good Friday Agreement

Building Peace: The Belfast/Good Friday agreement 20 years on On the anniversary of the Belfast/Good Friday Agreement, Queen’s University Belfast hosted key figures from the period, including US Special Envoy for Northern Ireland, Senator George J. Mitchell, former President of the United States Bill Clinton, Former Prime Minister of the United Kingdom Tony Blair, Gerry… Read More

Clearing – Queen’s University Belfast

Clearing - Queen's University Belfast Clearing and adjustment is the time after A-level results come out for pupils who have either not got the grades they needed to get into their choice of university, or they want to get a better offer. Strategic Marketing and Communications were asked to promote Queen’s as a welcome university… Read More

Dublin City University

Dublin City University - Experience DCU The ‘Experience DCU’ project was the 5th project Mammoth carried out for DCU, an ambitious set of videos promoting every facet of the university and appealing to all its audiences. Its 5 composite videos covered sport, research, support, clubs and societies and enterprise, with an overall edit summing up… Read More

Blue Whale – Jack Irons

Blue Whale - Jack Irons A collaboration between Blue Whale, contemporary dancer Maeve McGreevy and myself. I approached the band Blue Whale to create a music video for their single 'Jack Irons', seeing it as an opportunity to experiment and collaborate in a free environment. I got in touch with contemporary dancer Maeve McGreevy with… Read More